A classic baseball cap with the short yet powerful phrase "I AM" embroidered on the front of it. The phrase "I AM" is the center of the self concept. Our idea of ourselves is the center of our reality. Anything you say after "I AM" your subconscious mind seeks to fulfill. The letter "i" in the logo is fashioned like a number 1, and a candle, to symbolize that the self is connected to the 1 above all, and that unifying concept is a light the illuminates uncertainty.
